Campaign URL Builder

Easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.

Enter the website URL and campaign information

Fill out all fields marked with an asterisk (*), and the campaign URL will be generated for you.

Website URL *

Campaign ID

Used to identify which ads campaign this referral references.

Campaign Source *

Use utm_source to identify a search engine, newsletter name, or other source.

Campaign Medium *

Use utm_medium to identify a medium such as email or cost-per-click.

Campaign Name *

One of campaign name or campaign id are required. Used for keyword analysis.

Campaign Term

Used for paid search. Use utm_term to note the keywords for this ad.

Campaign Content

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

Parameter	Required	Example	Description
utm_id	No	abc.123	Used to identify which ads campaign this referral references.
utm_source	Yes	google	Use utm_source to identify a search engine, newsletter name, or other source.
utm_medium	Yes	cpc	Use utm_medium to identify a medium such as email or cost-per-click.
utm_campaign	No*	spring_sale	Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. *One of campaign name or campaign id are required.
utm_term	No	running+shoes	Used for paid search. Use utm_term to note the keywords for this ad.
utm_content	No	logolink	Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.